CRM Buyer’s Kit: Everything You Need to Know When Buying a CRM

By R Serpa The CRM industry is projected to be a $36 billion market by 2017, and with more than 350 CRMs now available, […]

Want to be a Successful TEDx Speaker? Here’s How

By L Belknap TEDx speakers are increasingly claiming some of the top spots on the list of the most popular TED talks of all […]

The 7-Minute Guide To Choosing Your CRM Solution

INTRODUCTION CRM—Refining Raw Data into Gold Data. Once hard-to-come-by, it’s now everywhere, particularly in business. We’re drowning in it. But even though many businesses […]

10 Ways to Convert More Customers Using Psychology

By G Ciotti The times change, the tools change — but human nature is perpetual. As Daniel Pink once said, “There’s a gap between what […]

North America: CASE Pneumatic Tire Compactor Rolls Out Voids

Video Testimonial Sample This is a great example of a testimonial video … 2 camera, unscripted, minimum editing, no make-up and the real deal […]

Presenting to Win

It’s funny: As engineers, we tend to look at the challenge of selling our story as a lifeless, logical proposition. We forget the human […]

So long to sheep-dip sales training

Some years ago, a sales VP mentioned something to me about “sheep-dip training.” I’d never heard the term before, so I asked him what […]

How do great sales leaders build high performance sales teams?

By U Shmilovici Here’s a question we obsess over here at Base: “How do great sales leaders build high performance sales teams?”  To find […]

This is It: Your Ultimate Public Speaking Cheat Sheet

By S Dockweiler There’s a lot of advice out there about how to give a great talk. And—let’s face it—when you’re already panicked about […]

The 10 Essential Tips for B2B Marketing Success in a Digital Economy

BY D Newman If you’re a small- to midsize-sized business (SMB) and in the business-to-business (B2B) space, you know how messy the digital revolution […]