The 7 Ps of Marketing

Once you’ve developed your marketing strategy, there is a “Seven P Formula” you should use to continually evaluate and reevaluate your business activities. These […]

The 10 Essential Tips for B2B Marketing Success in a Digital Economy

BY D Newman If you’re a small- to midsize-sized business (SMB) and in the business-to-business (B2B) space, you know how messy the digital revolution […]

9 Importing Mistakes to Avoid When Sourcing a New Product

By L Delaney Most people feel a rush of adrenalin when they are onto something big. But there are some big mistakes you can […]

Business Groups Backpedal on Tax Reform

By T Schelmetic Although many businesses and trade groups have long advocated changing the U.S. corporate tax system, the prospect of having a lower […]

Manufacturers Sign on To Facebook, LinkedIn and Twitter

By R King Industrial companies are starting to catch up to consumer brands in their use of social media marketing, using LinkedIn, Facebook and […]

4 Unconventional Steps Extremely Successful People Take in Life

By M Chernoff All your dreams can come true if you have the courage to pursue them.  And the way to get started is […]

Marketing for the Lean Start-Up: Breaking the “Reality Distortion Field” With Market Testing and Brutal Honesty

By E Gagnon When you’re a marketing professional, there’s no more exciting role than to be involved in a new venture start-up or a […]

Five Things They Didn’t Teach Your Marketing Team

By E Gagnon According to a well-known study from Marketing Management Analytics and Financial Executives International, only 7% of financial executives surveyed were satisfied […]

Key Policies to Boost Manufacturing: Build Advanced Industry Hubs

By I Leybovich Providing support for the factory sector is a crucial strategy for renewing the U.S. economy. In the first part of a […]

Healthy Year Ahead for Material Handling Industry

The material handling equipment industry is projected to have steady growth in 2013. However, looming problems with the debt ceiling and spending sequestration are […]