CRM Industry User Research Report

Customer Relationship Management software has come a long way in the past 30 years. From enterprise contact databases and early sales force automation systems, to the […]

The Marketer’s Action Plan

by Eric Gagnon Business-to-business marketing professionals are always interested in finding better tools to help them create marketing plans that generate better, and more […]

7 Ways to Spy on Your Competition

Have you ever thought about what sort of super power you might like to have? Flying, Invisibility, X-Ray Vision, Night Vision, Mind-Reading, Super Speed, […]

The Marketer’s Action Plan (MAP): Six Steps to Developing Effective Marketing Plans in B2B Marketing Programs

By E Gagnon Business-to-business marketing professionals are always interested in finding better tools to help them create marketing plans that generate better, and more […]

What Do Ads Look Like in the Post-Marketing Era?

By E Gagnon We’ve previously described how your prospect’s unlimited access to online product information has changed B2B marketing from being focused around promotion, […]

Quick and Dirty Market Testing

By E Gagnon Using Try-Test-Assess to Boost Response, Reduce Risk, and Diversify Your Marketing Program Marketing people, like most of us in business, tend […]

10 David Ogilvy Quotes that Could Revolutionize Your Blogging

By D Rowse I’ve always been fascinated with Ogilvy and see a lot in what he’s done as relevant to bloggers. So here’s some […]

12 Awesome Marketing Tools You’ve Never Heard Of

By M Grubbs If you’re reading this you have likely developed your product, website, or business and want to promote it and increase customer […]

10 New Roles of Marketing

By J Kalinowski Did you know that nine in 10 companies create their own content to attract or retain customers? That content is then […]

Self-Driving Cars Legalized in California