Customer Relationship Management software has come a long way in the past 30 years. From enterprise contact databases and early sales force automation systems, to the […]
by Eric Gagnon Business-to-business marketing professionals are always interested in finding better tools to help them create marketing plans that generate better, and more […]
Have you ever thought about what sort of super power you might like to have? Flying, Invisibility, X-Ray Vision, Night Vision, Mind-Reading, Super Speed, […]
By E Gagnon Business-to-business marketing professionals are always interested in finding better tools to help them create marketing plans that generate better, and more […]
By E Gagnon We’ve previously described how your prospect’s unlimited access to online product information has changed B2B marketing from being focused around promotion, […]
By E Gagnon Using Try-Test-Assess to Boost Response, Reduce Risk, and Diversify Your Marketing Program Marketing people, like most of us in business, tend […]
By D Rowse I’ve always been fascinated with Ogilvy and see a lot in what he’s done as relevant to bloggers. So here’s some […]
By M Grubbs If you’re reading this you have likely developed your product, website, or business and want to promote it and increase customer […]
By J Kalinowski Did you know that nine in 10 companies create their own content to attract or retain customers? That content is then […]
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