The Rules of Lead Generation Defined – Book Review

By C Horenfeldt For years I’ve been helping B2B marketers execute on their marketing strategies and at times I felt like I was working […]

40 ways to never run out of blog ideas

Though a million ideas might flood your mind when embarking on the task of setting up a blog, down the road, that river of […]

Five Reasons Why Marketers Fail to Get the Best ROI From Trade Shows

by Daniel Frank Trade shows have some of the best potential ROI of any marketing tool. To make the most out of their trade-show […]

B2B Public Relations: 7 tactics to pull more leads into the funnel

by Andrea Johnson If your organization’s marketing and public relations teams aren’t working hand in glove, you’re missing a key lead generation opportunity. That’s […]

Developing Effective Landing Pages for Successful Lead Generation

By E Gagnon There are important techniques required to develop effective landing pages to get keyword searchers to sign up for your free offer or information […]

15 Voicemail Tips + ‘Voicemail & Gatekeepers

By M Hunter If your goal is to get the phone call returned, don’t leave information that would allow the person to make up […]

Quick Tips for Developing Effective Lead Qualification Criteria

by Ruth P. Stevens The best way to develop qualification questions is to set the criteria in concert with your sales team. Sit down […]

After The Trade Show: How To Stop Your Leads from Disappearing

by Daniel Frank So it was great show, you have enough business cards to sink a small ship and you’re looking forward to all […]

CRM Metrics for B2B Marketers

By E Gagnon   Customer Relationship Management (CRM) systems, such as those offered by, Microsoft, Oracle, SAP, and others, are revolutionizing the sales process […]

White Papers are Influencers

White Papers Remain Most Influential for Tech Buyers By C. Hosford White papers, long the standard collateral that marketers use to attract Web site […]