Executing Your Company’s B2B Direct Mail Projects

By E Gagnon Next to a promising mailing list and a hard-hitting, effective direct mail package, rapid, timely execution and diligent oversight are the […]

EMAIL NEWS: 96% of emails campaigns sent before 7am remain unread

By Pure360 A whopping 96 per cent of email campaigns sent between midnight and 7am are never opened,  according to new research by Pure360, […]

MIND CONTROL: Buyer psychology

Author: Maxine-Laurie Marshall Published by b2bmarketing.net Persuasion is a powerful thing, made all the more powerful if you understand the science behind it. Maxine-Laurie Marshall […]

How to Turn Technical Features Into Compelling Benefits: Using Real Marketing to Improve an Existing Marketing Program

by E Gagnon “CompanyY:” A Major Satellite Communications System Provider has a marketing challenge.  CompanyY is a manufacturer of satellite communication systems, offering its […]

List Building: The four questions every email capture page must answer

By D Kilpatrick I’ve been reading the MarketingSherpa 2011 Email Marketing Advanced Practices Handbook featuring W. Jeffrey Rice, Senior Research Analyst, MECLABS (the parent company […]

B2B Marketing: 11 Effective Email Tips

By K O’Connell Get the most out of your email marketing campaigns for your company. Here are a few tips, ideas and techniques. 1.) […]


When troubleshooting dropped or failed e-mails, there are two main types of codes used; 400 and 500 error codes.  The following will provide a […]

Using Video More Effectively as a B2B Marketing Tool

By E. Gagnon In all of its forms, video is a powerful marketing tool. There are many B2B marketing applications where there is no substitute […]

9 Industrial Marketing Lessons From Hubspot’s Inbound 2013

by J. Morgan  The Red Sox were on the West Coast, but there was no time to catch a game anyway. Unfortunately, not even a chance to […]

5 Tips to Improve Email Response

By C Horenfeldt Are your recipients not responding to your emails? This is a topic that I’m sure hits home with many of you. […]