How to Turn Technical Features Into Compelling Benefits: Using Real Marketing to Improve an Existing Marketing Program

by E Gagnon “CompanyY:” A Major Satellite Communications System Provider has a marketing challenge.  CompanyY is a manufacturer of satellite communication systems, offering its […]

Lytro camera adds new features

By E C Baig Precious few tech products are groundbreaking, no matter what the folks paid to hype them claim. But the Lytro digital […]

X1 Robotic Exoskeleton Helps Astronauts Exercise and Could Benefit Paraplegics on Earth

By S McGlaun A lot of the technology we enjoy here on Earth started out as tech created for the space program. NASA has […]

How Apple Turned Problem-Fixing Into a Promotional Tool

Customer Service Belongs to Operations, Not Marketing How Apple Turned Problem-Fixing Into a Promotional Tool J.S. Baskin Have you ever been in an Apple […]

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The Top Ten Tag Lines

By M Yudkin The best tag lines illustrate the kind of skill at combining sound, rhythm and meaning that poets are known for. Let’s […]

5 Ways Self-Made Millionaires and Wealthy People Achieved Financial Freedom

By B Tracy The way you think about money will determine how much of it you accumulate more than any other factor. Your attitude […]

The 10 Best Crowdsourcing Tools and Technologies

By T Ferris Peter Diamandis explaining X PRIZE economics Dr. Peter H. Diamandis is the Chairman and CEO of the X PRIZE Foundation, and […]

U.S. Factory Tours

9 U.S. Factory Tours R. Butcher     Go behind the scenes at these factories to get a look at how things like baseball […]

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