Big brand logos that have come a long way since their first launch

By Bob Check out how some of the most famous brand logos have evolved since their inception… 1 Shell (Above) 1900–Current 2 Apple 1976–Current […]

The Top Ten Tag Lines

By M Yudkin The best tag lines illustrate the kind of skill at combining sound, rhythm and meaning that poets are known for. Let’s […]

SMA Blogg Quote

Your brand’s power lies in dominance. It is better to have 50% of one market, instead of 10% of five markets. Al Ries

What can brands learn from Physics?

By M Bishop Dan Cobley from Google describe what physics has taught him about marketing (watch also the clip): 1) Newton’s Law (Acceleration = […]

Four Classic Branding Mistakes and How to Avoid Them

By L Clarke Company branding that is not 100% consistent could be losing you money. Here are a few tips to prevent the worst […]

45 Ways to Build Trust in Your Brand Using Social Media

By K. Lacy In the new economy there is one major truth that stands above the rest. Trust equals revenue. It doesn’t matter the […]

Manufacturing Skills Gap an Education, Branding Problem

By I Leybovich The shortage of skilled manufacturing workers is growing more severe, and many manufacturers are being forced to scale back their growth […]

Branding Like a Dog. Pavlov’s Dog.

We all remember learning about the famous psychological experiments in conditioned reflex performed by Ivan Petrovich Pavlov around the turn of the previous century. […]

Sequencing your brand development

By M Jelsema I wonder just how many entrepreneurs have come to me for help with establishing a brand or developing a brand strategy, […]

How Apple Turned Problem-Fixing Into a Promotional Tool

Customer Service Belongs to Operations, Not Marketing How Apple Turned Problem-Fixing Into a Promotional Tool J.S. Baskin Have you ever been in an Apple […]