HOW B2B AND B2C BUYERS DIFFER

By G A Johnson 1. B2B buyers are not spending their own money. An entrepreneur is typically spending his/her own money, but in mid- […]

Writing Content for Different Industrial Buyer Personas

By K O’Malley You Can’t Please Everyone…Or Maybe You Can Convincing different members of an organization that your product or service is better than […]

New Product Launches and Start-Ups: Breaking the “Reality Distortion Field” With Market Testing and Brutal Honesty

By E Gagnon An organization chart for a product launch team or a start up may have your name drawn in it, along with […]

Ever wanted a hobbit hole in your backyard?

By E Koehl Five years ago, a Maine family set out to bring a unique twist to playhouses and chicken coops. Today, their business […]

On-Demand CRM and the New Marketing Model™: What It Means to You and What You Need to Know as a B2B Marketing Professional

By E Gagnon As marketing professionals, we’ve all heard about on-demand CRM systems like those offered by Salesforce.com, Microsoft, Oracle and others now used […]

Quote

“If opportunity doesn’t knock, build a door.” – Milton Berle

Five Selling Mistakes that Cost You Marketing Dollars

By M Montague Most businesses these days seem to take a sales or marketing approach to business development instead of a sales AND marketing […]

Wooden Volkswagen Beetle

Seventy-one-year-old Bosnian retiree and mechanic enthusiast Momir Bojic created a wooden Volkswagen Beetle. The automobile is almost completely covered with oak. It is interesting […]

A college library without books? Yep, it’s a thing

By B Metz What if you walked into your school library and found it completely devoid of books? That’s what students at Florida Polytechnic […]