Four Classic Branding Mistakes and How to Avoid Them

By L Clarke Company branding that is not 100% consistent could be losing you money. Here are a few tips to prevent the worst […]

Eugene Schwartz’s 8 Rules of Great Copywriting

Eugene Schwartz was a legendary copywriter. In fact, I would go as far as to say that he is one of the greatest copywriters […]

How 6 Hours of Social Media Marketing Can Increase Your Sales

By S Johnson One of the top questions facing marketers and business owners when it comes to social media marketing is how do I […]

GreenBiz.com – Green Business News

By A Westervelt The concept of the “paperless office” first appeared way back in 1975, when an article in BusinessWeek predicted that offices would be entirely […]

Land Rover’s Edible Survival Guide Will Keep You Alive in the Desert

By D Vazquez Created by the Y&R Dubai advertising agency to “promote the classic adventurous spirit of Land Rover owners” Land Rover has launched a campaign involving a […]

Bad Tech Etiquette To Avoid at Work

By A Reed Technology has simplified communications for most businesses, but the increased use of conference calls, video conferencing, and instant messaging has created […]

Ultra-Slippery Coating Keeps Ketchup Flowing

Thanks to a team of Massachusetts Institute of Technology (MIT) mechanical engineers and nanotechnologists, we may finally have a non-stick coating solution to the ketchup bottle battle […]

Executives Reveal The Biggest Mistakes They Ever Made

By A Groth & K Bhasin If you take risks — which all successful executives do — you’re bound to make mistakes. In fact, […]

‘Weapons of persuasion’ from Robert Cialdini

By C Woolston Mitt Romney on the stump, singles at the bar, car salesmen on the lot: All sorts of people are practicing the art […]

Worlds biggest single diesel engine

The Wartsila-Sulzer RTA96-C turbocharged two-stroke diesel engine is the most powerful and most efficient prime-mover in the world today. The Aioi Works of Japan […]